Advertising at the gateway to the food valley

Bologna Guglielmo Marconi Airport handled 10.8 million passengers in 2024 through a single terminal. Ryanair and Neos hub here, and Marconi Express reaches the terminal directly. Catania is its busiest route. Blindspot books its screens by the hour, priced per play.

Updated July 28, 2026

Overview

Annual passengers through BLQ (2024): 10.8M
Terminal: 1
Ground Transport: 0min to Bologna Centrale by monorail
Pricing: $0.00 puts your brand airside via Blindspot

Bologna Guglielmo Marconi Airport's billboard spots, ranked

Directional scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.

01 Departures hall & check-in

Best for: Launches · Food · Finance
Visibility: 7
Dwell time: 5
Footfall: 6

02 Security & passport control

Best for: Finance · Telco · Auto
Visibility: 5
Dwell time: 6
Footfall: 6

03 Airside concourse & gates

Best for: Travel · FMCG · Apps
Visibility: 5
Dwell time: 6
Footfall: 5

04 Baggage reclaim & arrivals

Best for: Food · Tourism · Local
Visibility: 6
Dwell time: 6
Footfall: 6

05 Marconi Express & ground transport

Best for: Commerce · Mobility · Retail
Visibility: 5
Dwell time: 5
Footfall: 5

06 Post-security retail & dining

Best for: Premium · Spirits · Food
Visibility: 3
Dwell time: 7
Footfall: 3

Pricing Strategy

On Blindspot, BLQ screens are booked by the hour and priced per play. Entry plays start around $0.47, with no contracts or minimums.

Formats: Departures & check-in LED, Security & checkpoint queues, Concourses & gate holdrooms, Arrivals halls & baggage reclaim, Jet bridges & boarding, Spectaculars & landmark LED.

Key Facts at a Glance

• Bologna Guglielmo Marconi (BLQ) broke 10 million passengers for the first time in 2024, finishing near 10.8 million, Italy's seventh-busiest.
• Ryanair is the dominant carrier with a base topping five million passengers a year.
• The Marconi Express monorail reaches Bologna Centrale in about seven minutes, all year round.
• IGPDecaux runs the airport-media concession, renewed through 2031.

FAQs

Do I need a permit to advertise at Bologna Guglielmo Marconi Airport (BLQ)?
No, as Blindspot books time on existing screens.

Why advertise at Bologna Guglielmo Marconi Airport?
Captive air passengers are a valuable target due to their high engagement during wait times.

Can I book Bologna Guglielmo Marconi Airport screens by the hour?
Yes, every screen is bookable by the hour with no minimum.

Booking Process

Step 1: Pick screens & hours

Filter Bologna Guglielmo Marconi Airport by zone and format.

Step 2: See the per-play price

Every screen shows its price before you commit.

Step 3: Upload & go live

Upload creative, pass pre-check, and go live, often within hours.

10.8 million travelers. Your hour.