Advertising at Queensland's capital gateway for Qantas and Virgin Australia

Brisbane Airport handled 23.3 million passengers in 2024. Qantas and Virgin Australia hub here. Sydney is its busiest route. Second runway became operational in July 2020. Blindspot books its screens by the hour, priced per play.

Updated July 28, 2026 By Blindspot · location intelligence

0.0M

annual passengers through BNE (FY24)

0

terminals: domestic and international

0min

on the Airtrain to Brisbane Central

$0.00

puts your brand airside via Blindspot

Brisbane Airport · domestic terminal departures hall · oOh!media Booked by the hour

The short answer● Quotable

Brisbane Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Brisbane Airport screens are booked by the hour and priced per play, entry plays start around $0.48, with no contracts or minimums.

Brisbane Airport's billboard spots, ranked

Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.

01

Departures hall

Best for: Launches · Luxury · Travel

Check-in across International Terminal and Domestic Terminal funnels every departing passenger past the screens, Qantas and Virgin Australia banks included.

Visibility 8

Dwell time 6

Footfall 7

02

Security & checkpoint

Best for: Finance · Telco · Auto

Screening for International Terminal and Domestic Terminal holds a phone-down queue, and Qantas and Virgin Australia connection times keep it busy through the day.

Visibility 6

Dwell time 7

Footfall 7

03

Concourse & gate holdrooms

Best for: Travel · FMCG · Apps

Qantas passengers on the northern concourse and Virgin Australia passengers on the southern concourse wait out boarding dwell across the domestic and international gate holdrooms.

Visibility 6

Dwell time 8

Footfall 6

04

Arrivals & baggage reclaim

Best for: Hospitality · Banking · Local

Reclaim belts and the arrivals corridor catch a captive, recently landed audience of business, leisure and Gold Coast visitors.

Visibility 7

Dwell time 7

Footfall 7

05

City rail transit link

Best for: Commerce · Mobility · Retail

The Airtrain platforms at each terminal repeat your brand on the ride toward Brisbane Central and the Gold Coast.

Visibility 6

Dwell time 6

Footfall 6

06

Lounges & duty-free

Best for: Premium · Spirits · Beauty

The Qantas and Virgin lounges and the international duty-free runs reach a higher-spend traveler before the flight.

Visibility 4

Dwell time 8

Footfall 4

Brisbane Airport screens, in the wild

Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Brisbane Airport's media owners, oOh!media, Brisbane Airport (BNE) advertising program (oOh!media exclusive concession), JCDecaux Australia among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.

Every Brisbane Airport format, one map

From a single gate screen to a full arrivals-hall takeover, Blindspot puts Brisbane Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:

Departures & check-in LED

Large-format digital across check-in islands and departures, where every traveler dwells before security.

Security & checkpoint queues

Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.

Concourses & gate holdrooms

Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.

Arrivals halls & baggage reclaim

High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.

Jet bridges & boarding

Boarding-bridge and gate-side panels in the final moment before the flight.

Spectaculars & landmark LED

Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.

Location insights

Brisbane Airport is Queensland's capital gateway and a hub for both Qantas and Virgin Australia, the third-busiest airport in Australia about 13 km from the city. A two-storey domestic terminal splits the Qantas and QantasLink northern concourse from the Virgin Australia southern concourse, while a separate international terminal handles the long-haul and inbound flow, the two linked by the Airtrain and a free transfer bus. Mornings push the domestic east-coast shuttle banks, midday holds turnaround dwell, evenings fill arrivals and the Airtrain platforms toward Brisbane Central and the Gold Coast. Two terminals, one Queensland audience. Buy the banks, not the dead hours.

Brisbane Airport footfall heatmap · typical weekday● Stylized

• Departures
• Security
• Gates
• Arrivals
• Transit
• Retail

Footfall rhythm · by hour

Commuters peaks 7:30–10 AM & 5–8 PM

Shoppers & malls peaks 12–8 PM

Nightlife & dining peaks 8 PM–1 AM

Departures peak in the morning

Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.

Layover dwell, all day

Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.

Arrivals land in waves

Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.

Location intelligence summary

One city, several audiences a day

Brisbane Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.

Brisbane Airport budgets, three ways

Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.

Concourse test

$500-1,800

One concourse's gate holdrooms across a morning east-coast shuttle bank

Multi-zone airport push

$9,000-28,000

Departures hall, security lanes, the northern and southern concourse and international gate holdrooms and the arrivals corridor together

BNE flagship takeover

$52,000+

Dominant share of voice across the departures core and the domestic and international terminals

FAQ

Do I need a permit to advertise at Brisbane Airport (BNE)?
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, oOh!media, JCDecaux Australia among them, so you're leasing airtime on an existing structure, not erecting a new one.

Why advertise at Brisbane Airport?
Brisbane Airport handled 23.3 million passengers in 2024. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments.

What are the best placements at Brisbane Airport?
Brisbane Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Each zone shows its own per-play price and live availability.

Can I book Brisbane Airport screens by the hour?
Yes. On Blindspot every Brisbane Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.

How fast can my ad go live at Brisbane Airport?
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.